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| What is
IVR? |
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IVR -
short for Interactive Voice Response - is a technology that
automates interaction with telephone callers.
Enterprises are increasingly turning to IVR to reduce the cost
of common sales, service, collections, inquiry and support
calls to and from their company.
Historically, IVR
solutions have used pre-recorded voice prompts and menus to
present information and options to callers, and touch-tone
telephone keypad entry to gather responses. Modern IVR
solutions also enable input and responses to be gathered via
spoken words with voice recognition.
IVR solutions
enable users to retrieve information including bank balances,
flight schedules, product details, order status, movie show
times, and more from any telephone. Additionally, IVR
solutions are increasingly used to place outbound calls to
deliver or gather information for appointments, past due
bills, and other time critical events and
activities.
To deliver or
leverage IVR, an enterprise requires:
- IVR Platforms
IVR Platforms are the "server and operating system"
hardware and software platforms on which IVR solutions
run.
IVR platforms at a minimum provide the ability
to play and record prompts and gather touch-tone
input. IVR platforms may also offer the ability to
recognize spoken input from callers (voice recognition),
translate text into spoken output for callers
(text-to-speech), and transfer IVR calls to any telephone or
call center agent.
- IVR
Applications
IVR Applications are
programs that control and respond to calls on the IVR
platform. IVR programs can either be developed by an
enterprise, by an IVR development shop, or from companies
that offer canned IVR applications.
IVR applications
direct the IVR platform to prompt callers, gather input, and
transfer callers to other phones. IVR applications
also call on existing back-end database and application
servers to retrieve records and information required during
the course of a call.
- Back-end
servers
Back-end servers are existing
enterprise servers on which the required customer or
corporate data can be found.
Back-end servers can
include databases, mainframes, Java or other application
servers, and 3rd party information services and
solutions.
- Telephony
Infrastructure
Telephony infrastructure
includes telephone lines, call switching equipment, and call
center Automatic Call Distributors (ACD's).
Telephone
lines for IVR can be standard analog lines, digital T1, or
digital ISDN lines. These lines are connected on one
side to the IVR platform and, on the other, to call
switching equipment including telco switches, Voice over IP
gateways, and corporate PBX's; or in some cases, directly to
call centers via an ACD.
- IVR Experts
IVR Experts include employees and consultants who
know IVR technology and challenges well.
Ideally, IVR
teams should include one or more members who have experience
with IVR integration, configuration, reliability and
redundancy, application development, and IVR solution
deployment management.
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